Fashion Retail

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Shawn Cai
Expert insights on product positioning, brand storytelling, and digital growth. Leveraging cross-border e-commerce experience in fashion, lifestyle, and beauty industries.
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Recent Posts
From Dior to Summer Fridays – Why Beauty Brands Are Adding Keychain Charms to Lip Gloss Tubes
From Dior to Summer Fridays – Why Beauty Brands Are Adding Keychain Charms to Lip Gloss Tubes
The Vibrant Rise of Happy Socks: A Strategic Brand Marketing Case Study
The Vibrant Rise of Happy Socks: A Strategic Brand Marketing Case Study
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DTC Strategy Emotional Design Beauty Packaging Nostalgia Marketing Fashion Retail Brand Marketing
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