Shawn Cai
Cross-border Marketing Ops Specialist | Data-driven ISTJ
🌐 Career Journey
Cosmetics Packaging · Overseas Ops Lead (2021-Present)
- ▸ Built integrated system: Website + Alibaba + Social Media
- ▸ Product Dev: Research → Launch → +10% Sales Growth
- ▸ Data-Driven: +200% Inquiries, -50% Ad Cost
Fabric Storage · International Sales (2020-2021)
- ▸ $1.2M+ annual new client orders
- ▸ Top 20 BSR in Amazon category
- ▸ Reduced ACOS from 35% to 18%
Socks Trading · Full-cycle Sales (2018-2020)
- ▸ Built Alibaba store, Top 10% conversion rate
- ▸ One-person team from sourcing to shipping
- ▸ +8% gross margin via supply chain optimization
🎯 Core Competencies
Cross-border Ops 90%
Product Development 75%
Digital Marketing 85%
Supply Chain 80%
Data Analysis 70%
Paid Ads (Ranked by Proficiency)
Alibaba P4P Hero SKUs / Long-tail Keyword Matrix
Google Ads Search / Shopping / Display
Meta Ads Dynamic Creative Optimization
Amazon Ads Auto + Manual Strategy
🧠 Ad Philosophy
graph TD
%% 定义圆角卡片样式
classDef startEnd fill:#f9fbfc, color:#2e3b4e, stroke:#d0d7de, stroke-width:1.2px;
classDef process fill:#ffffff, color:#2e3b4e, stroke:#e0e6eb, stroke-width:1.2px;
classDef decision fill:#f2f4f7, color:#2e3b4e, stroke:#cfd8dc, stroke-width:1.2px, stroke-dasharray: 4 4;
classDef action fill:#f8f9fa, color:#2e3b4e, stroke:#cfd8dc, stroke-width:1.2px;
%% 圆角模拟（使用空格增加“短宽感”）
A["Positioning "]:::startEnd
B["Audience<br>Segmentation"]:::process
C["Channel Mix"]:::decision
D["Google Ads"]:::process
E["Meta Ads"]:::process
F["Alibaba P4P"]:::process
G[" Dashboard "]:::process
H["Optimization<br>Decisions"]:::decision
I["Creative<br>Iteration"]:::action
J["Landing Page<br>Revamp"]:::action
K["Budget Shift"]:::action
%% 流程线条
A --> B
B --> C
C -->|Search Intent| D
C -->|Social Seeding| E
C -->|Platform Traffic| F
D & E & F --> G
G --> H
H -->|Low CTR| I
H -->|Low CVR| J
H -->|Low ROAS| K
I --> G
J --> G
K --> G
🔄 Growth Shift
After 8 years in foreign trade, I've realized:
The core of modern international business lies in brand cognition efficiency.
My current focus is on leveraging MarTech to enable:
▸ Persona profiling
▸ Funnel automation
▸ Cross-cultural content localization
🧠 Working Style
ISTJ Practitioner Traits:
✓ Streamlined SOP execution
✓ Data-driven analysis & optimization
✓ Detail & compliance sensitivity
✓ Full-cycle project control
✓ Streamlined SOP execution
✓ Data-driven analysis & optimization
✓ Detail & compliance sensitivity
✓ Full-cycle project control
